Memo 006: Enough Deliberation
You have all the evidence you need.
Opening Statement
At a certain point, you must stop debating your dreams and just do them.
In past memos, we’ve envisioned the glossed self, made aligned moves, crafted manifestation mantras, and started rebranding accordingly. But none of that matters if we stay stuck in deliberation. The self you want to be? She’s not waiting for conditions to be perfect. She’s not refreshing her inbox or triple-checking the plan.
She’s moving. Making the call. Posting the video. Booking the shoot. Launching the business. Not recklessly—intuitively.
This week’s briefing is your legal precedent for self-trust. A reminder that intuitive decisions are informed decisions—especially when made by someone as self-aware as you. It’s time to stop stalling and start ruling in favor of your own instincts. The glossy, aligned, iconic version of you is the inevitable outcome of bold, unapologetic action.
Exhibits
Gloss Docket
Grabbing: Beekman1802 Solar Milk SPF (use code AlyssaFerreone20 to save $)
Listening: Addison Rae’s new album (rebrand queen)
Obsessing: Wicked For Good trailer. I fear the person I will become upon seeing this movie
Styling: A pop of red! These steve madden shoes are my faves right now.
Stepping into: Trusting your intuition because its reason enough to act.
Testimony
Let me confess something: I’ve made most of my pivotal life decisions with almost zero deliberation or preparation.
I didn’t grow up wanting to be a lawyer. I wasn’t rehearsing oral arguments in middle school or writing “Esq.” after my name in my diary. One day in my late teens, I thought, I could do that. No grand strategy. No career coach. No spreadsheet. I didn’t map out a five-year plan or consult ten mentors. Just a strong sense of self and a wild trust in my ability to figure it out. I just . . . did it.
I remember telling my mother, casually, that I was considering law school. She paused and said, “isn’t that for really serious people?” And I—in true Elle Woods fashion—signed up for the LSAT like it was a Pilates class. Delusional? Maybe.
But that’s how most of my dream pursuits have happened. Modeling wasn’t some logical next step. I hadn’t been signed since childhood. I wasn’t 21. I didn’t have a portfolio of work. But I wrote down “I will be a signed model” in my manifestation journal—and then moved like it was already true. Within six weeks, I signed a contract.
Not because I was discovered. But because I decided.
See Exbibit A:
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The real secret to success? The ability to just do. To make a ruling in your favor without polling a jury of friends, followers, or mentors. Yes, mentorship is valuable. Yes, support is helpful. But if every voice around you said, “I don’t know how realistic that is. . .” would you still move forward?
Real success is built on impulsive decisions rooted in deep self-knowledge. The kind of knowing that doesn’t need backup. Not to say I don’t value guidance—I have mentors across every field I work in. But in my experience, no one has a sharper read on my vision than me.
The moment you stop outsourcing your readiness and start treating your intuition as gospel instead of guesswork—everything accelerates.
You don’t need a committee. You don’t need a mentor to cosign your dream. You just need to listen when your gut says go.
We spend so much time waiting. For clarity. For the right moment. For a sign. But what if the wanting itself is the sign? What if the desire alone qualifies you? My rule of law: If your soul is pulling you in a direction—that’s enough.
Sometimes clarity isn’t a prerequisite. Sometimes, doing the thing is what creates the clarity. And sometimes, the only difference between the person who gets the life she wants and the one who doesn’t . . . is that one of them started.
So this week, let the record reflect: you are no longer arguing for your potential—you’re acting on it. What’s one thing you’ve been overthinking that you’re finally going to act on this week? File it in the post briefing chambers.
Closing Argument
The verdict is in: impulsivity is intuition in motion.
We’re taught to second-guess. To wait for consensus. To circulate our draft for comments, and never actually file it. But sometimes, the smartest thing you can do is skip the deliberation and trust your instinct.
The most iconic choices I’ve made were not extensively researched. They were ruled on in my own chambers, without external approval, based on evidence only I could see: a hunch, a vision, a knowing.
You have all the evidence you need. Your gut is the lead counsel. Let her speak.
Briefing Adjourned.
xo,
Alyssa, CGO