Memo 004: Motion to Rebrand

All Objections are Overruled

Opening Statement

You’ve done the vision work. You’ve mapped the action. You’ve filed your manifestation mantras in the official record. So what’s next?

Showing up, even when the inner objections rise like a courtroom full of critics: What if they judge me? What if I fail? What if I’m cringey?

Let the record reflect: you will be judged. You will mess up. You might be cringey. And still—objection overruled. Because the fear of being seen is not a valid argument against becoming who you are meant to be.

When your life is under cross-examination—do you want the verdict to be “I wish I had been braver?” Or do you want to testify, confidently: “I showed up. I took the stand for myself. I lived according to my own rules.”

Visibility is not vanity. It’s evidence. Proof to the universe (and yourself) that you are serious about your dream. I should know—I spent years hiding mine, waiting to be “ready,” afraid someone would find out I believed I was made for more.

But belief only works when you back it up with action.

This week’s briefing is about stepping into the spotlight—before anyone claps, before anyone cosigns, before you have the perfect proof.

Because your glossed life isn’t built behind closed doors. It’s built in boldness. In visibility. In the audacity to say: “This is who I am. This is what I want. And I’m not afraid to be seen going after it.”

Let’s proceed.

Exhibits

Gloss Docket

G— Grabbing: Peta Jane Self Tanning Mousse (because its not yet warm enough to tan in New York. Use Code ALYSSAFERREONE for 10% off your order! They also have free shipping until midnight tn.)

L— Listening to: Between Us Girlies podcast

O— Obsessing Over: Jaz and Kevin’s wedding (my parasocial relationships with the nyc influencers is sooo real)

S— Styling: denim on denim in every way; cowboy boots (here’s my fave pair by Steve Madden)

S— Stepping into: visible era: publishing, promoting, posting— letting the world know who you are

Testimony

My mother told me I was a star before I could spell it. Like any good stage mom, she had me in pageants, signed with an agent by eight, and strutting into auditions with a bouncy ponytail and a disturbing amount of confidence. I grew up knowing I could do anything in the world. Delusional? Maybe. But it was lovingly planted, watered, and styled with a side part by my mom.

And then life happened. I wasn’t the most popular girl in school, puberty humbled me, I joined an extreme religious group (story for another day), earned a couple degrees, dated someone for eight years who didn’t even like me, and became a lawyer because it was the practical thing to do. From 13 to 25, I drifted far from that high-gloss mindset I started with.

Somewhere between my dreams and everyone else’s expectations, I started to wonder (a la Carrie Bradshaw), “Was my mom just saying what all moms say? Was I just meant to have a normal life?”

Modeling became one of those “maybe in another life” pipe dreams. I submitted digitals at 18, 21, 25—always in secret, like it was a guilty pleasure. I was terrified that someone would one day ask, “Hey, whatever happened with that?” and I’d have to admit: nothing. No agency wanted me. The silence felt like confirmation.

I told myself the lie we all reach for when we’re scared: maybe it’s too late. But here’s what I know now: if you can’t stop thinking about something, if it keeps tapping on your shoulder even after you’ve tried to walk away, it’s not random. That’s your intuition. That’s your assignment.

Trying isn’t embarrassing. Putting yourself out there with audacity is not embarrassing. You know what is? Letting the fear of being seen keep you invisible.

After burning out in the suburbs and deciding a “normal” life wasn’t going to cut it, I reached for that delusional childhood energy that raised me. On 11/11/24, I wrote in my manifestation journal: “I will be a signed model.”

Exhibit A: my 11/11/24 manifestation journal entry expressing gratitude for what I wanted before it happened

Six weeks later, I signed with an agency.

Not because I became taller, younger, or more beautiful—but because I moved like it was already mine. I booked headshots. I posted on TikTok. I applied to brand deals and modeling jobs with no big follower count, no recent portfolio. I called myself a model before anyone else did. And eventually, the world caught on.

Let this be your permission slip: You’re not too old, too late, or too anything. You’re right on time. You’re qualified. You’re capable. And most importantly, you’re too good to keep ignoring your dreams just because someone else might say its cringey.

Your assignment? Begin the rebrand.

Revisit last week’s manifestation mantras. Then align. What have you been keeping on the back burner out of fear that it won’t work out? Remind yourself you’re allowed to have it. Ask for the raise. Post the video. Launch the business. Start publicly referring to yourself as what you want to be. If you’ve always wanted to write a book—guess what? You’re a writer. Whatever you want to be seen as, it’s time to brand yourself as that. To yourself first. Then to the world.

If you need a little support as you step into the spotlight, the chambers are now open. Join us in the Post-Briefing Chambers—where well-glossed girls discuss the assignment, share what they’re stepping into.

Conclusion

Let the well-glossed be reminded: playing small is not a defense strategy. You don’t need to wait for external validation to begin living the life you dream of. Your belief is admissible. Your desire is enough. Your presence is the proof.

You’re not too late. You’re just in time.
The spotlight’s on. Proceed accordingly.

Briefing is adjourned.

xo

-Alyssa, CGO